We at C.O.nxt want to help our friends in the food system navigate difficult situations in any way we can. Follow the button below to unlock tips and tools to help you, your company and your brand successfully connect with your audiences during uncertain times.
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C.O.nxt Insight.
Our team of subject matter experts focuses on food and agriculture—farm field to processing to entrée on a plate. We can help you build a new brand, protect an old one or target customers to foster sales. Let’s talk when the time is right to handle your next strategic marketing and communications challenge: Marcy Tessmann, marcy@co-nxt.com.
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Don’t Wait for the Headline: Why Ag & Food Brands Need Crisis Readiness Now
Food and agriculture brands are getting a stark reminder this summer: crises rarely arrive one at a time. From cyclospora and New World screwworm to high-profile recalls of jalapeños, blueberries, and eggs, the pressure on food system communicators is relentless. Most organizations have a crisis communications plan — but having a plan and being ready to use it are two very different things. Scenario planning helps ag and food brands identify their highest-risk situations, make key decisions in advance, and close readiness gaps before a real crisis forces their hand. When a reporter is already
