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C.O.nxt Insight.
Our team of subject matter experts focuses on food and agriculture—farm field to processing to entrée on a plate. We can help you build a new brand, protect an old one or target customers to foster sales. Let’s talk when the time is right to handle your next strategic marketing and communications challenge: Marcy Tessmann, marcy@co-nxt.com.
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How AI is Changing Ad Creative and Campaign Optimization
Meta, Google, and TikTok have moved aggressively toward AI-first ad systems—and the efficiency gains are real. But automation without the right human oversight creates a different problem: AI slop. Creative drift, auto-enabled settings that quietly turn back on, and thin inputs feeding underperforming outputs are undermining campaigns across the industry. The platforms have optimized for speed, not quality—and that distinction matters. Here's what marketers need to watch, and why what you feed your AI determines everything it delivers.
