Great. Now that we’ve communicated the caveats, let’s start to answer the question you clicked for. How can building your brand build your culture at the same time?
Let’s start with brand. In order to build your brand, you need to dig deep into who you are and why you exist. You have to discover what makes you different and how you can connect with consumers on a level none of your competitors have. And you have to be open and honest about where you fall short and how you plan to be better in the future.
As for building culture, you have to help make your employees feel valued. Give them a voice. Help them find a purpose for why they’re with you other than the numbers on their pay stub. Because the more they feel they’ve been heard and are making an actual difference, the more they’ll want to show up and show out, day after day.
There are a number of ways you can go about accomplishing both of these. But we have one method that we not only designed and have successfully implemented with many of our clients, but used on ourselves when we rebranded in 2020. So we’ve both seen and experienced the power it can have. And that powerful method is Brand Camp.