Five ways to think fresh for a tech savvy 2016. 
Let’s start by asking how you’re reading this? 

Welcome to 2016 where mobile is king.

Google reports that last year, for the first time, mobile search queries overtook desktop searches. That means more people are using Google—and your website—from their mobile device rather than a traditional computer.

So start the New Year asking yourself (or your digital team) these five questions about your website experience:

1. ARE YOU RESPONSIVE? As in: is your site formatted to be viewable by mobile? Em dot (m.) sites are old school and Google prefers a responsive site. In short: one site, one brand, one beautiful web-to-mobile presence for your consumers.

2. ARE YOU GLOBAL? More than ever, consumers want to know where their food comes from. And your customers can be everywhere in the world, so leverage a Content Delivery Network (CDN) to ensure that if a user in Paraguay looks at website from her mobile device, she’ll be downloading content from a local server, rather than requesting the image from a data center in Chicago.

3. ARE YOU ROBOT-FRIENDLY? Robots, as in digital assistants like Siri, Alexa, Google Now, Hound or Cortana. Don’t lose business or a consumer because they asked Siri a question, and Siri couldn’t read your website. Avoid this by making sure your site is up to spec with the W3C’s accessibility standards.

4. ARE YOU FAST? WARNING: STANDARD DATA FEES AND TEXT MESSAGING RATES MAY APPLY. Keep your file sizes low. If you can leverage Vector graphics, the less your phone has to download and the faster the experience will be for the user.

5. ARE YOU TRACKING EMERGING TRENDS? With virtual reality headsets flooding the market (Cardboard, Samsung VR, Oculus), and other IoT (Internet of Things) and wearables, 2016 will be a year of change. It will redefine the way we interact with our customers and consumers. Will your brand be the first in fresh to launch a Cardboard campaign?

Published On: January 14th, 2016Categories: Brand Strategy and Development

C.O.nxt Insight.

Our team of subject matter experts focuses on food and agriculture—farm field to processing to entrée on a plate. We can help you build a new brand, protect an old one or target customers to foster sales. Let’s talk when the time is right to handle your next strategic marketing and communications challenge: Marcy Tessmann,


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