When smart investors like Bill Gates start investing in a trend, you can be fairly certain that it has staying power. And when it comes to alternative protein, the numbers further support its lasting impact on food, agriculture and the world. Take a look at the charts and graphs below to get a visual sense of the vastly different future landscape of the protein market.
Protein is as American as a T-bone steak. Studies show that American men and women consume nearly twice the recommended amount of daily protein.
It’s not just Americans who love protein. Global consumption of all protein—standard and alternative—is expected to double over the next 40 years as population and demand continue to grow.
Factors such as an increase in the health consciousness of consumers and growing environmental concerns are coming together to increase demand for alternative proteins, with market share expected to rise 9% annually until 2054.
C.O.nxt Insight.
Our team of subject matter experts focuses on food and agriculture—farm field to processing to entrée on a plate. We can help you build a new brand, protect an old one or target customers to foster sales. Let’s talk when the time is right to handle your next strategic marketing and communications challenge: Marcy Tessmann, marcy@co-nxt.com.
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