To celebrate more than 25 years serving and connecting businesses across food and agricultural industries, the partners of our strategic marketing and communications agency, Chairman Lyle Orwig, CEO Mark Gale and President Marcy Tessmann, have assured our future by finding new owners that care most about our brand–us!
Through an employee stock ownership plan (ESOP), we’re now 100% employee owned. What does that mean for you? Get the full story.
C.O.nxt Insight.
Our team of subject matter experts focuses on food and agriculture—farm field to processing to entrée on a plate. We can help you build a new brand, protect an old one or target customers to foster sales. Let’s talk when the time is right to handle your next strategic marketing and communications challenge: Marcy Tessmann, marcy@co-nxt.com.
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How AI is Changing Ad Creative and Campaign Optimization
Meta, Google, and TikTok have moved aggressively toward AI-first ad systems—and the efficiency gains are real. But automation without the right human oversight creates a different problem: AI slop. Creative drift, auto-enabled settings that quietly turn back on, and thin inputs feeding underperforming outputs are undermining campaigns across the industry. The platforms have optimized for speed, not quality—and that distinction matters. Here's what marketers need to watch, and why what you feed your AI determines everything it delivers.
